Domino’s UK is starting a nationwide Foursquare promotion that rewards mayors with free pizza once a week, a deal similar to the one Starbucks announced last week. Those who merely check in on Foursquare will receive a free side dish for their patronage should they spend more than £10 (or around $14.50).
New Media Age reports that the UK specials follow a successful Domino’s pilot program that ran earlier in the year at select locations in the country.
What’s especially interesting about Domino’s UK FoursquareFoursquareFoursquare strategy is that although the pizza chain is widely popular in the region, there are no stores with dine-in restaurants.
It seems a tad out of the ordinary that an establishment that is primarily seen as a delivery service would reward patrons who visit physical brick-and-mortar outlets and check in on Foursquare. We can only presume that the strategy is to increase takeout orders and lower franchise costs associated with delivery.
Still, the promotion could easily help the corporation drum up more sales. On Foursquare, users receive notifications when their friends check in at venues. Pizza checkin notifications from friends could certainly work to convince hungry Foursquare users to order or pick up Domino’s pizza.
[img credit: Scott Smith Photography]
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