
First Consumer Reports took on the infamous Microsoft Kin “sexting” commercial, and now it’s going after a new series of ads for the device in which a girl named Rosa sets out to meet her entire social network.
After Consumer Reports covered the previous commercial — in which a boy takes a picture of his chest — Microsoft edited the spot. Why? CR thought it promoted sexting, and that it was “downright creepy.” The new ad that CR is taking offense to features an “online flirt” named Matty Goldberg, who flirts with Rosa via Facebook chat even though they have never met (apparently, Rosa doesn’t know how to hit the “unfriend” button).
Rosa goes to meet Matty, and ultimately decides that he’s an OK guy, even if he is extremely socially awkward, says semi-lascivious things and admits to using the InternetInternetInternet to pick up girls. CR thinks that the whole thing is dangerous and, well, creepy. Basically, they think it sends the wrong message: That everyone on the web is nice, and it’s OK to go hang with strangers.
CR has yet to hear from Microsoft — we’ll keep you updated when they do — but we’ve embedded the clip below so that you can draw your own conclusions.
Is this ad “creepy”? Does it encourage kids to engage in risky behavior? Let us know what you think. This whole Kin thing is shaping up to be a quite a hotbed.
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