The new iteration of Yelp’s iPhone app isn’t live just yet, but a company blog post gives a window into what’s coming very soon: badges, and a hierarchy of “royalty” that lets you “rule” venues, neighborhoods, and even cities.
The royalty feature is much akin to Foursquare’s (Foursquare) mayorship feature, and lets Yelp (Yelp) users with the most checkins become the “Duke” or “Duchess” of a particular venue. Yelp goes a step further with the hierarchy, however, offering users with most Dukedoms in a particular neighborhood to be named the “Baron” and even a “King” to be crowned for most Dukedoms in an entire city.
The company itself acknowledges in the blog post that “we’re not the first ones to offer checkins,” but that adding these features “furthers Yelp’s mission of connecting people with and supporting great local businesses.” Yelp also provides some statistics behind why they’re investing in new mobile features: a full 27% of all searches on the review site come from their iPhone app.
Yelp has submitted this 5th major iteration of its app for Apple’s smartphone, which should become available in the App Store (App Store) soon. The company also notes that Android (Android) owners won’t have long to wait either until the new functionality hits the Yelp client on that platform; we got a sneak peek of what Android users have to look forward to at Google (Google) I/O.
It may be derivative at this point, but it nevertheless stands to add a fun element to the process of checking in to locations. The addition of higher order titles in the royalty hierarchy for being the most active in your neighborhood or city are an interesting new spin on the concept as well. What do you think of Yelp’s move into the game mechanics territory of location services that Foursquare earlier blazed?
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